As part of our Visual Story course at Carnegie Mellon’s Entertainment Technology Center we were split into a number of semester long teams. Our first task was to come up with a name for our studio, and then to create a short animated studio logo.
In considering our studio name we brainstormed a number of ideas:
- Funk films.
- Pumpkin Productions.
- Sleepless Studios.
- Overdrive Productions.
- Overclocked Studios.
- Overworked Studios.
We settled on Pumpkin Productions for two reasons:
- It was the easiest concept to visualize.
- As Halloween was approaching our team liked the idea of an evil pumpkin.
At this point our team started on concept designs. With our first concept we had two considerations. Firstly was that of color, which given the subject matter was a pumpkin, we felt orange would be appropriate. Secondly was that of shape, which we based off how a pumpkin looks like.
Considering the above concept drawings, our team felt that the shape was ‘too organic’ given its curves. We wanted a more evil look, and this could be achieved better using the concepts we learned from our previous assignment on composition.
Using more more jagged edges would make the pumpkin more ‘intense’, and help us achieve the evil effect we were looking for. As for color we felt what we selected for our second concept was too light for an evil look, so we chose a darker shade of orange.
We continued to iterate until finally we settled on the following.
With a studio logo created, we then considered our animation. Given pumpkins are often associated with fire we wanted to incorporate that into our studio logo. We also wanted to reveal elements of our logo in an aesthetically pleasing manner.
After some good old creativity, we finally ended up with the following. A job well done!