Introduction: The Chain was our final music video coursework assignment for Visual Story at Carnegie Mellon’s Entertainment Technology Center.  Our film won a Bronze Telly Award in the student category.

Award: Bronze Telly Award for Student Category

Development

Our final video was a highly streamlined effort. We first conceptualized an idea based on Ingrid Michaelson’s song The Chain. Our artist then created storyboards, and using those boards we created a rough ‘film storyboard’ with music.

Next we faced location scouting, in this regard the issue we encountered was not having a pure white background as per our storyboard. We adapted to this by finding a suitable ‘black out room’ to provide an all black background. Meanwhile we made a shot list from the rough storyboard that we had created.

With a shotlist, and locations to shoot we purchased necessary props, and went about filming on thanks giving.

As usual on set we changed the storyboard in various ways such as:

• Thematic use of red
• Inclusion of shots such as limited space, panning techniques
• Use of props such as the teddy bear
• Lighting e.g. using a sparkly dress to attract attention

After fifteen hours of filming, several hours of editing, the film was complete. It was well received by our peers and professors.

Finally we submitted The Chain to the student category of the Telly Awards.